Advice for a site that works
What a website must do for a small business, how to write it, how to keep it alive without spending your evenings on it. Every figure has its source, at the bottom of the page.
Building your site
What is a website for in 2026?Get found, reassure, prompt action, depend on no one: what a website does for a freelancer or a shop, and what social media doesn’t do.How much does a business website cost in 2026?Agency, freelancer or do-it-yourself: real budgets for a business website in 2026, and the costs people forget (domain, hosting, photos, upkeep).Website or social media: which to choose?What a website and an Instagram or Facebook account each do, why they work together, and the risk of handing everything to a platform that decides for you.What to put on a business website? The key sectionsThe essential sections of a business website, in the order visitors look for them, and what usability research says about each one.A one-page website: who is it for, and how?Who a one-page website is enough for, its limits for search, and how to build it so it reads with a thumb on a phone.Choosing a domain name: extension, trademark, securityChoosing a domain name: .fr or .com, Afnic’s conditions, trademarks to check with INPI, renewal and locking against theft.Legal notices on a business site: what French law requiresWhat the legal notices of a business website must contain under French law depending on your status, and the rules on cookies, data and fines.Putting your site online with 29webs, step by stepGoing live in one click, what it includes, how to connect your own domain name, and how to edit a site that is already live.Sell from your site, with a cart, no subscriptionA 29webs site sells on its own: your products, a cart, the order that reaches you, payment by bank transfer or on delivery.
Writing and showing
How to write your homepage headlineSay what you do, for whom and where, in a few words: writing the homepage headline that keeps visitors, with before and after examples by trade.Writing for the web, and above all for phonesPeople read little on screen, and even less on a small one: the essentials first, short sentences, lists, subheadings. The rules, and their sources.Call-to-action button: writing it and placing itOne goal per page, a label that names the action, a number you call with one finger, a big enough target: getting right the button that makes people act.Your website’s photos: real, light and by the rulesReal photos or stock images, weight and format, alt text, image rights: choosing and preparing the photos of a business website well.Customer reviews on your site: showing them by the rulesWhat French consumer law requires, what the DGCCRF punishes, what customers look at: showing your customer reviews honestly on your site.
Design and motion
Which typeface should you choose for your website?Readability, size, line height, number of families, license and loading: how to choose your website’s typeface and set it to read well everywhere.Building your website’s color paletteA role for each color, enough contrast, a reserved accent color, readable text on a photo: a website palette, set up right.Animating a website without slowing it downWhat the browser animates effortlessly, the shifts and responsiveness Google measures, scroll-driven animations in CSS, and video instead of GIFs.Animations and accessibility: reduced motionThe “reduce motion” setting, WCAG criteria 2.3.3 and 2.2.2 explained, parallax and flashes: animating without making anyone sick.
Search visibility
Getting a one-page website found on GoogleOne main topic, headings as real text, anchors that aren’t pages, local first: what Google says about getting a single page found.Local SEO: getting found in your town on GoogleRelevance, distance, prominence: how Google ranks nearby businesses, and what is up to you, from the business profile to customer reviews.Google Business Profile and website: linking themWebsite link, menu, booking, special hours: how to link your Google Business Profile and your website so they say the same thing.Title and meta description: what Google does with themNo official length, rewrites, one unique title per page: how to write the title and the meta description, with examples by trade.Core Web Vitals: website speed explainedLCP, INP, CLS: what the Core Web Vitals measure, the thresholds to aim for, how to measure them, and what speed really weighs in Google’s ranking.LocalBusiness structured data for a local businessLocalBusiness, JSON-LD, required and recommended properties, testing tool: describing your business to Google, with no guarantee it will be shown.Google Search Console step by step for a small siteDomain or URL-prefix property, verification, sitemap, performance, URL inspection: setting up Search Console, then using it once a month.
AI and your site
Getting cited by ChatGPT, Gemini and PerplexityHow Google, ChatGPT, Perplexity and Claude read websites to answer, and what really helps you get cited there, according to their documentation.llms.txt: what is this file for, and who reads it?The llms.txt file proposed in 2024: its format, what it brings, and what is really known about the assistants and bots that read it.robots.txt and AI bots: which ones to let through?Training or search bots: how to tell them apart, which lines to write in your robots.txt, and which host settings can block them.Copy written by AI: what to proofreadWhat Google says about generated copy, the errors to hunt down, the facts only you know, the tone, and what the AI Act really requires.Describing a scene for an AI-generated videoPlace, light, motion, length, room for the title: how to describe a scene to a video model, based on the official guides from Google, OpenAI and Runway.
Habits and upkeep
Website maintenance: the 15-minute monthly routineOpening hours, links, Search Console, photos, domain, backups: the quarter-hour monthly routine and the yearly checks that keep a site accurate.Replying to Google reviews: method and templatesReplying to Google reviews, good or bad: how fast, what to say to an unfair review, what is forbidden, and short reply templates.Securing your website: the basic stepsHTTPS, passwords, two-factor authentication, updates, tested backups, a locked domain, phishing: the steps that protect a small website.
Your site, filmed for your business
Describe your business and the scene of your background: the video is filmed for you, you build the page slice by slice, and the copy writes itself into it.
Create my site